Chivas Brothers unveils ‘Secret Speyside’ Collection of 15 rare whiskies in duty-free

The largest ever Single Malt collection from Chivas Brothers features 15 rare whiskies from some of Speyside’s most historic distilleries.

The Secret Speyside Collection is a carefully curated selection of 18-30 year old whiskies that herald from four of Speyside’s seldom-seen, yet highly sought after, distilleries. Consisting of three rare Single Malts from each of Glen Keith, Longmorn and Braes of Glenlivet, together with three peated and three unpeated expressions from Caperdonich, the Secret Speyside collection offers whisky connoisseurs the chance to uncover, sample and collect some of rarest malts that the Speyside region has to offer.

Whisky experts and enthusiasts from around the world came together to celebrate the launch of Secret Speyside, a collection of 15 aged Single Malt whiskies from four of Speyside’s most elusive distilleries. The immersive launch event, held in London, enabled guests to discover the rich and unique histories of these secretive distilleries through artistic dance and poetry performances and tastings of the stunning liquid itself.

“We are extremely excited to bring this rare and unique collection of Scotch Single Malts to consumers around the world. Not only does Secret Speyside give customers the opportunity to try a stunning selection of expertly crafted whiskies, but it also allows them to connect with the strong history and heritage of the iconic Speyside region,” comments Laura Lung, Global Marketing Manager, Malts, Pernod Ricard Global Travel Retail. “The response to the Secret Speyside collection from consumers and whisky experts alike has been incredibly positive, and this is reflected in strong sales across key regions.”

Caperdonich: The Vanished Distillery
“Once gone, there will never be another”
This collection contains the only available single malts from this now closed distillery. The whiskies released from this ‘lost distillery’ of Speyside offer a rare opportunity to discover and compare peated and unpeated expressions of the same age, from the same distillery.

Longmorn: The Pioneering Distillery
“Inspired by innovation, admired by all”
Blending unique insights in technology and craft, Longmorn was designed by founder John Duff in 1894. Duff even built a railway station next to the distillery to facilitate supplies getting to the distillery and speed up the finished product getting into the hands of whisky lovers. One of Scotland’s best kept secrets, Longmorn has long been considered world class by distillers, blenders and connoisseurs, often referred to as ‘every distiller’s favourite apart from their own.’

Glen Keith: The Landmark Distillery
“Speyside through and through”
Glen Keith was the first Speyside distillery built in the 20th century. The distillery rose from the ruins of an old mill on the banks of the River Isla, famed for its pure water and leaping wild salmon. This collection marks the first official aged release from this century from the landmark distillery.

Braes of Glenlivet, the remote distillery.
“Up and up and further still”
This is the first official bottling from one of the highest distilleries in Scotland. In years past, when the snow fell, it settled on the hills of Braes of Glenlivet first. The remote distillery is truly at the mercy of the uncompromising Scottish elements, but worth all the effort when you get to try that final whisky.

Secret Speyside is available now, exclusively in Global Travel Retail locations. It will be rolled out to other markets from July 2020.

Discover more at www.secret-speyside.com.